HomeBrand nameUse Your Own Name or Create a Brand Name for Your Business?
Use Your Own Name or Create a Brand Name for Your Business?
March 1, 2021
Good Brand Name for Your Business
To avoid using your own name or create a new brand name for your business, consider the following five reasons:
A friend and former colleague of mine recently quit her full-time job and started freelance as a brand consultant. Like any other freelancer looking for new business opportunities, she plans to create a website that introduces her past work and details her abilities. But first, she needs to answer an important question.
Should she create a new brand name to represent her business, or should she just use her name? I run a brand consulting company with a full-time employee (me), so she asked me for a suggestion. No matter what freelance job you do, from a brand consultant to a bookkeeper, these are all the questions you have to answer.
Using your personal name means introducing yourself as a personal contributor and always focusing on yourself. On the other hand, coming up with a brand name requires a thorough naming process, creating some “sunlight” between you and your company. Both paths work and deciding which one is right for you depends on a set of personal factors. We’ve outlined five reasons to adopt the first method: Create a new brand name for your freelancer.
Use your own name or create a new brand name For your new work or business. consider the following five reasons you can pick your brand name.
The implication of product name
In the past, many companies have adopted the name of the founder. Think of Lipton, Ford, and Charles Schwab.
However, the modern counterparts of these companies are likely to develop unique brand names such as Starbucks, Tesla, Robin Hood (like a record, Starbucks is a fictional character of Moby Dick, and Nikola Tesla Slug Motors He died 60 years ago and is unlikely to be a real person, not to mention being involved in the application of Robin Hood Financial Services.
This shift replaces the founder’s name (ie your name). The only brand name that can make an impression on your organization, which means wider width and depth.
If you’re thinking, “But you don’t want anyone to think you’re more than one person,” don’t underestimate the disadvantages that freelancers may encounter in competition. Keep in mind that people, whether decision-makers or buyers, who never see you can make decisions based solely on your name.
For example, suppose you need to choose one of the Catchwords, Lexicon, or Sally Flakowitz brand consulting firms. From apples to oranges, personal names can cause embarrassment. This should be avoided.
The brand name gives you room for growth
When it comes to scaling, another advantage of brand names is that they have the potential to grow as the business changes.
You may not have a plan to build a team of 15 people, but the plan changes frequently. If your business isn’t just one business, the brand name gives you room for development and it helps to get business insurance easily.
This logic also applies to all projects. When performing large tasks, you may need to subcontract the work or hire another freelancer as a teammate. Introducing yourself as an independent freelancer who happens to be working with you when you appear in the client’s office with a colleague does not stimulate confidence.
It creates a temporary, unrestrained sensation. This is much easier to say – and it sounds more professional – “Hi, I’m Rob, I’m Sally we came from [brand name]..”
Brand names provide an opportunity to express ideas
What thoughts and feelings does your name bring to those who hear these voices? Hope there are at least many positive adjectives in your family and friends related to your name-perhaps smart, creative, and hard-working people. But what about those who have never met you? Have you ever heard of you? This is just a name.
Unless you use “Sting” or “The Rock,” your name doesn’t really mean anything. It doesn’t tell potential customers that you are smart or creative. It’s not even the name you choose.
But when you create a brand name, you can say something. Some brand names are simple and clear (such as Best Buy), while others represent only ideas (such as Zipcar). Others are at risk of using summaries-they have no relevant meaning, but can convey sex appeal such as Apple (simple) or Virgin (unpleasant). Whatever method your brand name uses, you can use it to tell others about yourself and your work. so Create a unique Brand Name for Your Business
Brand names may be easy to spell or pronounce
Some first names and surnames are easier to pronounce than others, but the brand name you create may be shorter than your personal name (for example, one word instead of two). Also, since the name was created from scratch, there is an opportunity to ensure ease of use.
Despite the exceptions, most of the best brand names are short. Compared to many people’s names, names made up of one or more real English words are easier to understand, pronounce, and spell correctly.
If you are interested in doing business abroad, you may find that your name has other drawbacks. Common names in languages and cultures may look strange or unpronounced in other parts of the world. Your name can cause people to correctly or incorrectly assume that you are from a particular country or region, and that assumption can be biased, regardless of fairness.
However, English has become a common language in global business. Real English words or two words can be understood and pronounced by many business people whose native language is not English. so this will help you to Create a Unique Brand Name for Your Business.
The brand name may be more unique.
The other side of the above view is that, in some cases, personal names are too common to stand out from the crowd. If your name is “Niamh Moloughney”, do your best to help people spell and pronounce it correctly.
However, if you’re one of over 11,000 Ann Millers on LinkedIn, it can be difficult for potential customers to remember you or distinguish you from other freelancers.
Identifying the names of your competitors is an important step in the brand naming process. When creating a brand name, you can choose to use another naming scheme, choose a naming scheme that is significantly shorter or longer than your competitors, or find a unique initiative for your category.
Ultimately, this decision depends heavily on your first and last name. How common are they? Is it difficult to spell or pronounce? Do they associate you with a particular language, country, or region (good or bad)? In most cases, some people want to use it as a brand name, such as Smart & Final (named after founders J.S.Smart and H.D.Final) and Fox Racing (named after founder Geoff Fox).
They are short, simple, easy to remember, and have built-in meanings and images. Unless you’re lucky enough to have such a unique and exciting name, consider creating a brand name for your freelancer.