One of the biggest challenges is social event management: that is making use of social networks to increase brand awareness of your event and turn that into bookings.
Social Event Management
Managing and marketing events has transformed as cloud platforms have seamlessly automated the often complex task of event management. There are now numerous solutions that you can use to help not only with the management of your event but also with event marketing. But it is perhaps social channels that offer the greatest opportunity to market an event and to build an audience both before and after the event.
We produced this social event management infographic as a guide for how social media can be used to help promote your event online.
Some useful social event management tools
If you are running a social event and want to use WordPress then I highly recommend you use Event Espresso – a brilliant and well supported plugin (best in class).
Using a WordPress Event Booking System like Event Expresso will save you a lot of time and effort. It integrates with email providers, offers social sharing capabilities and a whole lot more.
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