I have pooled together some of the best adwords keyword tools for small businesses here to help you get more out of your PPC campaigns.
If you start a new business organic SEO can take time to kick in and deliver results. Paid search marketing though can help get your business in front of people who are searching for your product or service straight away and when they are looking to buy.
Paid advertising is still the fastest way to get traffic to your website. However, you still need to ensure that your pages are optimised for SEO, that any ads you run direct people to a relevant landing page or page on your website.
The PPC keyword tools you need to use for your initial keyword research are the same tools you need for search engine optimisation (SEO) – take a look at these SEO tools.
Best Adwords Keyword Tools
Successful businesses that are successful with their paid adwords campaigns spend time analysing what ads convert, when, and on which networks.
You need to understand not only your keywords but which words to bid on. So you you need to spy on your competition, know what they use, look at costs for keywords that you can compete on and make ad campaigns profitable, fast.
One of the worst mistakes a business can make is to simply send people to their website home page. I have included some landing page tools here and will explain more in the PPC course I am developing.